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Moonsnail Strategic Management Accounting Essay

Moonsnail Strategic Management Accounting Essay

Moonsnail Strategic Management Accounting - Essay Example The next section will deal with an internal and external analysis of the company based on which strategic recommendations have been set out.  Having gained a brief overview of the company and the history of the company, it is also essential to study the internal and external forces that create an impact on the company. Hence to gain a better understanding of the same a SWOT analysis of the company and Porter’s five force analysis of the company has been provided below (also, see Appendix). This helps in the development of the strategic direction and recommendations for the company.  The first most essential aspect of the company that needs to be understood is the strengths. As understood, the company deals with handmade products and this helps in ensuring high-quality products with least defects. Also, the unique selling point of the company is the individualized and unique products that it develops and sells in the crafted shops.

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